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"I firmly believe identity and attitude take place through honest values – whether in brands or in life."

Roland Bischof

2017 Südafrika III Bischof.jpg

INTERCULTURAL COMPETENCES
WORLDWIDE EXPERIENCES
EXTENSIVE EXPERTISE
EXTRAORDINARY NETWORK

 

Roland Bischof Sportmarketing Expert

Roland Bischof is considered as one of the most renowned German experts in sports business with focus on sponsoring, marketing, communication & brand ambassadors. 

As such, Roland combines his global experience since 1986 with outstanding projects, amazing celebrities, strong brands & their agencies. He has built up a trusted and strong international network of experts and decision-makers. Additionally, as a bestseller author himself, Roland Bischof has given numerous lectures at international conferences & congresses.

For his social engagement he was awarded with the German Federal Cross of Merit.

About
Competences
  • Decades-long international experience 

  • Intercultural competence (100+ countries)

  • Extensive know-how and market knowledge

  • First-class market access

  • Direct, personal contact to extraordinary decision-makers & celebrities

  • Stage presence from the podium to the seminar room

  • Consulting qualities through experiences in various advisory boards

Services
  • ADVISER: consulting & concepts

  • LEADER: project lead & activation

  • SPEAKER: lectures, coachings & workshops  

  • MERGER: global business development & international bridgebuilding on top level

  • Own celebrity pool with 500+ sportstars (focus on football/soccer)

  • Own decision-maker network from international business to politics

References
  • 750+ EVENTS & PROJECTS

  • 150+ BRAND AMBASSADOR & SPONSORSHIP CONTRACTS

  • 100+ SPEAKER SESSIONS, SEMINARS & WORKSHOPS

  •   50+ VIP SUMMITS

  •   20+ EXCLUSIVE ATHLETE MANAGEMENTS

  • GERMAN FEDERAL CROSS OF MERIT FOR SOCIAL ENGAGEMENT

Memberships

Roland Bischof is active in various professional associations, such as:​

  • FASPO / Trade Association for Sponsoring in Germany/Switzerland/Austria (Vice President) – 1996-2025

  • German Football Ambassador e.V. (President) – since 2013

  • European Cultural Brand Award (Jury Member) – 2008-2021

  • European Sponsoring Exchange / ESB Marketing Network (Member) – since 2015

  • Ghorfa / Arab-German Chamber of Industry and Commerce (Member) – since 2019

  • FC PlayFair! e.V. / Association for Integrity and Sustainability in Football (Member)  – since 2017

  • German Academy for Football Culture e.V. (honorary member) – since 2018

  • Participations in innovative start-ups in the fields of sport and sustainability or environmental protection

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Social Engagement

Social Engagement

In addition to various social initiatives, in 2012 he founded the global non-profit organisation German Football Ambassador, of which he remains president to this day.

"In my conviction identity and attitude take place through honest values – whether in brands or in life."

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